Joshua Bjerke

Defining your employment brand helps create alignment between how you want others (current and potential employees) to view your brand and how they actually view it. The goal is to make sure your brand image accurately represents your culture.

The following are five best practices to use while defining an employment-brand message and communicating it to the most qualified talent:

https://www.recruiter.com/i/define-your-employment-brand-with-these-best-practices/